Shopify stores engineered for revenue. HubSpot systems built for pipeline. Ounce Lab treats every platform as a product challenge — not a template job.
Here's the dirty truth about Shopify and HubSpot: most agencies install a template, swap the logo, change the colors, and call it done. The client gets something that looks "fine" but converts terribly.
Ounce Lab treats platform implementations the way we treat product design — with research, strategy, and obsessive attention to conversion. Your Shopify store isn't just a store. It's a sales machine. Your HubSpot isn't just a CRM. It's a pipeline generator.
We offer growth platform services selectively — only when the project demands the product-thinking approach that Ounce Lab is known for. If you need a quick template swap, we're not the right fit.
But if you want a conversion-focused store built from scratch with custom Liquid code, or a HubSpot implementation that genuinely generates pipeline — that's our territory.
Every platform project starts with one question: what business outcome does this need to produce? Revenue per visitor for Shopify. MQLs for HubSpot. We reverse-engineer from your target metric.
Not just another store. Ounce Lab builds custom Shopify themes from scratch — engineered for revenue per visitor, not Dribbble likes.
No templates. No page builder bloat. Every line of code serves conversion.
Streamlined one-page checkout that reduces abandonment by up to 40%.
Every product page is a mini landing page — trust signals, urgency, smart galleries.
WooCommerce, Magento, BigCommerce → Shopify. Zero data loss.
Your HubSpot should generate pipeline — not just store contacts. Ounce Lab builds CMS, CRM, and automation as one unified system.
Custom themes with drag-and-drop modules your marketing team manages alone.
Launch new campaign pages in 15 minutes. Built for conversion + brand consistency.
Lead nurture, task automation, internal alerts. Save your team hours every week.
Properties, deal stages, lifecycle management mapped to your actual sales process.
The average e-commerce cart abandonment rate is 70%. Most of that is unnecessary friction — too many form fields, surprise shipping costs, confusing nav. Ounce Lab eliminates every point of friction between discovery and purchase.
Custom Shopify theme + brand identity
CMS + CRM + automation for pipeline growth
Ounce Lab designs modular, drag-and-drop templates that make launching new landing pages a 15-minute task. Smart content blocks personalize based on visitor data. A/B testing built into every template.
Your team stops waiting for developers. Your pipeline stops waiting for pages.
Whether Shopify or HubSpot, the same rigorous process applies.
Conversion audit, competitor analysis, strategic roadmap with clear KPIs.
Full user journey design. Mobile-first. Conversion-first. Every page earns its place.
Custom theme/template dev. App/module integration. CMS training for your team.
Cross-device QA, payment/form testing, performance audit before launch.
Go live + 30 days support + team training. Ongoing CRO retainer available.
A platform is only as good as the strategy behind it and the team that builds on it.
Book a free platform audit with Ounce Lab. We'll show you what's leaving money on the table.