ABOUT OUNCE LAB

We didn't start an agency.
We started a standard.

Ounce Lab was born from a simple frustration — too many agencies deliver beautiful designs that don't move a single business needle. We decided to be the exception.

"Design without strategy is decoration.
Strategy without design is invisible.
Ounce Lab is where both meet."
DESIGN IS A BUSINESS TOOL✦ EVERY PIXEL EARNS ITS PLACE✦ NO HANDOFFS. NO EXCUSES.✦ OBSESSED WITH OUTCOMES✦ BUILT FOR EUROPE✦ SENIOR TALENT ONLY✦ EVERY OUNCE COUNTS✦ TRANSPARENT ALWAYS✦ DESIGN IS A BUSINESS TOOL✦ EVERY PIXEL EARNS ITS PLACE✦ NO HANDOFFS. NO EXCUSES.✦ OBSESSED WITH OUTCOMES✦ BUILT FOR EUROPE✦ SENIOR TALENT ONLY✦ EVERY OUNCE COUNTS✦ TRANSPARENT ALWAYS✦
WHAT WE STAND FOR

The values that run Ounce Lab.

🎯

Outcomes over output.

We don't measure success in deliverables. We measure it in your business metrics — conversions, revenue, growth. Pretty mockups that don't perform? Not our thing.

🔍

Obsession with craft.

Every pixel, every line of code, every word of copy at Ounce Lab is intentional. We sweat the details because your users notice them — even when they don't realize it.

🤝

Radical transparency.

No surprises. No hidden costs. No vague timelines. Ounce Lab gives you live Figma access, weekly updates, and fixed pricing. You see everything as it happens.

⚡

Speed without shortcuts.

We use AI-enhanced workflows and senior-level experience to move fast. But fast at Ounce Lab never means sloppy. We ship quickly because we think clearly — not because we skip steps.

🧠

Think like an owner.

Every Ounce Lab project gets the same intensity we'd bring to our own product. Your business isn't a ticket in our queue — it's a problem we genuinely want to solve.

🌍

Built global. Think local.

Ounce Lab serves businesses across Europe, UK, and beyond — but we understand that every market has its own culture, compliance needs, and design expectations.

WHY OUNCE LAB EXISTS

I saw the gap. Then I filled it.

After 6+ years designing at MNCs like Deloitte — shipping products used by thousands, sitting in boardrooms, watching what works and what doesn't — I noticed something that kept bothering me.

Most agencies fell into one of two camps: creatively brilliant but strategically clueless, or process-heavy consultancies that produced 200-page decks and zero pixels. The businesses I worked with needed both. They needed someone who could think like a strategist and execute like a designer. Under one roof. With zero politics.

That's why Ounce Lab exists — to give businesses a partner that cares about their numbers as much as their aesthetics.

We named it Ounce Lab because we believe every ounce matters. Every ounce of effort, every ounce of attention, every ounce of intent you pour into a project should produce measurable value. No wasted motion. No filler slides. No design for design's sake.

Ounce Lab is small by choice. We stay lean so every client gets senior attention. We stay focused so quality never gets diluted. And we stay honest — because the best client relationships are built on trust, not pitch decks.

IMAGE PLACEHOLDER
"We don't want to be the biggest agency. We want to be the one you'd recommend to your best friend's startup."
— Saurabh Saini, Founder, Ounce Lab
Saurabh Saini - Founder, Ounce Lab
MEET THE FOUNDER

Saurabh Saini

Founder & Design Director, Ounce Lab

I'm a designer who has spent his career at the intersection of business strategy and user experience. 6+ years at companies like Deloitte taught me how enterprises think, buy, and decide. Building a 100K+ design community taught me how creators learn, grow, and share.

Ounce Lab is where all of that converges. I lead every project personally — not because I can't delegate, but because I believe the quality of thinking at the top determines the quality of everything that follows.

When I'm not leading Ounce Lab projects, I'm writing about design (my book "User Experience Design Decoded" is out), teaching masterclasses, and sharing everything I learn with the community.

6+ Years Work-ex
Author
100K+ Design Community
Design Educator & Speaker
"Hire the agency whose founder still reviews the work."
— Saurabh Saini
HOW OUNCE LAB THINKS

Our rules. Non-negotiable.

01

Research before pixels. 🔬

Ounce Lab never opens Figma before understanding the problem. We talk to users, study competitors, and map the landscape. Then — and only then — we design.

02

Kill the ego. 🗑️

The best solution wins — even if it wasn't our idea. Ounce Lab designs for your users and your business, not for Dribbble likes or award submissions.

03

Show the work early. 👀

No 6-week silence followed by a "big reveal." At Ounce Lab, you see progress every week. Live Figma. Weekly check-ins. No surprises at the end.

04

Ship it. Then improve it. 🚀

Perfectionism kills products. Ounce Lab believes in shipping a strong v1, learning from real users, and iterating with data — not assumptions.

05

Say no to bad-fit projects. ✋

Not every project is right for Ounce Lab. If we can't add genuine value, we'll tell you — and recommend someone who can. That honesty is why clients come back.

06

Measure everything. 📊

Beautiful design that doesn't perform is expensive decoration. Ounce Lab tracks conversions, engagement, and revenue impact — because that's what actually matters.

Convinced? Good.
Let's build something.

Book a free 30-minute strategy call with Ounce Lab. No pitch. No pressure. Just honest advice from a team that gives a damn.

Book a Free Strategy Call → See Ounce Lab's work →